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KISOK 106
Brand Guidelines
MARKET & KITCHEN · EST. 2029
01
Logo Suite
Primary lockup — default for signage, covers & hero use
Diamond badge — stamps, stickers, avatars
Stall emblem — illustration mark, packaging
Horizontal wordmark — headers, narrow spaces
Reversed lockup — dark & photographic backgrounds
CLEAR SPACE : keep a margin equal to the height of the "1" in 106 around every mark. Never stretch, re-colour, add effects, or set the wordmark on the harlequin pattern without a cream panel behind it.
02
Colour Palette
RATIO : Cream ~60% (grounds) · Harlequin Blue ~25% (pattern & frames) · Indigo ~10% (logotype & headings) · Crimson ~5% (script, line art & accents).
03
Typography
Display
Italiana
logotype · headings
Italiana
logotype · headings
KISOK 106 AaBb
Accent Script
Pinyon Script
section titles · flourishes
Pinyon Script
section titles · flourishes
Starter, Main Course & Dessert
Body
Source Sans 3
menus · info · captions
Source Sans 3
menus · info · captions
Roast Turkey Crown, roast potatoes — Fillet of Beef, glazed baby carrots. Set body copy in Crimson on cream, or Indigo for practical information. ALL-CAPS with +1px tracking for info bars.
04
Pattern & Motifs
Harlequin diamond — borders & wraps, never behind text
DOTTED FRAME
Clipped-corner dotted frame — panels & cards
MOTIF RULES : diamonds always taller than wide (≈ 1 : 1.7) · dotted frames use round dots with clipped 45° corners · line-art illustrations are single-weight Crimson strokes, no fills.
05
Applications
Menu card
Event poster
Business cards — front & back
Packaging — cup · paper bag · tote
06
Quick Rules
- Logotype is always letterspaced Italiana, never bold or italic.
- Script is decorative — never for prices, addresses or long copy.
- Harlequin pattern frames the layout; content sits on a cream panel.
- One crimson line-art illustration per layout, maximum.
- Info bars: crimson keyline boxes, indigo or blue caps text inside.
- Print on uncoated, warm-white stock to keep the vintage feel.